It’s in 2000 that JEFF’s story starts when Caroline & Alain Eaton tempt the adventure and launch their knitwear collection on the market. At that time the collection was composed of few fantasy sweaters available in a wide range of colours. Fantasy knit, that’s the DNA of JEFF even if today the Belgian collection offers a complete and diverse clothing line for women. JEFF is a collection from Brussels, refined and casual at the same time and that doesn’t take itself too seriously. Looking for a feminine and creative spirit, the brand has its own identity and the emotions play a big role in the elaboration of each collection. The brand adopts a feminine conception of the garment but always with a playful and nonchalant touch to avoid a too dressed up look. The signature can be described as casual chic. The designers are particularly attentive to the use of noble materials such as wool, cotton, silk and cashmere.